BRITISH AMERICAN TOBACCO

THE CHALLENGE:

British American Tobacco was looking for a new generation solution to replace their current retail execution mobile software solution in order to maximize merchandising activities and perfect its retail strategy

RESULTS

• Trade marketing reps can now report their tasks and collect information and update on out-of-stocks easier and faster than before
• Merchandisers have comprehensive information on customers in order to understand cross-sell and up-sell opportunities to increase sales
• Back-office team can now generate and edit surveys and tasks to their reps at field in order to capture the relevant business information from the field to understand market challenges better and real-time